pierce-arrow TODAY


In 2006, a group of classic car enthusiasts met up in Switzerland with a view to reviving the Pierce-Arrow brand.

The initiative was the idea of Olaf vom Heu from Germany, who had for many years been concerned with the marque. He is now CEO of the Pierce-Arrow Motor Company in Delaware/USA.

Another founding member is Reinhard Krätzig, who now coordinates the development of the brand from his base in Germany.

The idea of reviving Pierce-Arrow likewise fired up the imagination of star designer Professor Luigi Colani, which is why the traditional Pierce-Arrow brand has now acquired the by Colani tag.

Photo: (from left)
Reinhard Krätzig
Prof. Luigi Colani
Olaf vom Heu